Argument Essay The Land Of Opportunity - 1146 Words

Argument Essay: Affirmation of Lies my Teacher Told Me The Land of Opportunity is what the United States of America has long stood for in the eyes of many, though in this day and age, can we really agree that the so-called opportunity everyone shares is truly equal? James Loewen, who has a PhD is sociology, is also the author of The Land of Opportunity, which comes from his book Lies My Teacher Told Me. In Loewen s excerpt, he discusses how many of his first time college students answer a very broad question; Why are people poor?( 213). He states that a vast majority of them answer him with half-formed and wide-eyed answers (213). Loewen claims, They have no understanding of the ways that opportunity is not equal in America and†¦show more content†¦Though I can recall discussing the differences in the upper class, working class, and lower class, we never discussed how these social classes have changed over time and what the causes for said changes were. Loewen believes that social structure influences the ways people perceive each other and other communities around them. This is due to the fact that America is known as a middle class society. There s a percentage of people who are wealthy and many who live in poverty, but because our history textbooks put so much emphasis on the middle class; this leaves children to feel alienated from their peers on circumstances they can t control because their family has a different social class ranking. I agree with this because social inequalities have always led to the judgement of others based on their, or their family s financial predicament. As a child who grew up in the lower end of the middle class, I have personally felt judgement and pity from my friends and peers for not being able to afford the sometimes required fees for certain classes and the many frivolous amenities high school students have today. Loewen goes on to suggest, social class is probably the single most important variable in society (215). Social class plays a huge role in every American s unalienable rights; meaning that every American has the right to life, liberty, and the pursuit of happiness. Social stratification effects each persons access toShow MoreRelatedDavid Brook s People Like Us 1285 Words   |  6 PagesJason Iloulian Professor Briscoe Written Expression II 4 Nov 2015 David Brook’s Essay: â€Å"People Like Us† David Brook’s essay, â€Å"People Like Us, describes about the tolerance and diversity in the United States. Since the great immigration of the late 19th century, America has been cited as one of the most diverse countries in the world. The United States is home to individuals from many different races, ethnic backgrounds, religions, political views, interests, personalities, and income levels. HoweverRead MoreThe Border Fence Essay1339 Words   |  6 Pagesï » ¿Brian Wagner Eng-1102-115 Essay #1- The Border Fence 9/16/13 In the essay â€Å"The Fence of Lies† the author Mario Vargas Llosa’s thesis is that the border fence between Mexico and the United States is a bad idea and a waste of taxpayer’s money. Some of the main points he uses to strengthen his argument are that it is purely a political ploy to get officials re-elected, that the fence is far too costly and the construction will never happen, and the money should be spent elsewhere. In additionRead MoreHuman Nature Critique Essay1238 Words   |  5 Pagesscientists and anthropologists and uses their understanding of nature and wilderness as another view of the topic at hand. Later in the article, he references a man named William Cronon and an essay he writes pertaining to this topic, and also incorporates a few interviews that help his claim. Throughout the argument, Dowie addresses the audience in an open way. By including testimony, interviews, secondary sources, and a few rhetorical devices, Dowie effectively persuad es the audience that nature andRead MoreThe Land Of Opportunity By James W. Deming763 Words   |  4 Pages Well-known essayist and writer, James W. Loewen, in his essay, The Land of Opportunity, argues that the common American people aren’t given equal opportunity in this day and age. Loewen effectively convinces his readers, high school teachers and history buffs that, social class and inequality is an important thing for students to learn and understand. Through convincing logical arguments he proves that American history books are giving students across the nation false information. According toRead MoreAmerican Imperialism : A Part Of United States History1463 Words   |  6 Pagestendency to take over other people s land. Authors like Frederick Jackson Turner, Alfred Thayer Mahan, Albert J. Beveridge, Mark Twain, and William James all distinctive perspectives on U.S expansion and imperialism at the turn of the 20th century. Frederick Jackson Turner was a young American historian. Turner s commitment to American history was to argue that the frontier past best explained the history of the United States. On 1893, he introduced his essay â€Å"The Significance of the Frontier inRead MoreAnalysis Of The New Liberal Arts 1002 Words   |  5 PagesSanford J. Ungar attempts to shed light on the highly scrutinized and critiqued liberal arts education by clearing up seven common misperceptions. In his essay, The New Liberal Arts, Ungar strings together counterarguments on why a liberal education still holds value in a modern society (656-662). Despite some strong rationalizations, Ungar s argument is rendered ineffective. To begin, Ungar s appeal to ethos, overall, weakens his argument.Though, Ungar builds his credibility with his audience byRead MoreThe Puritan Settlers And How Puritanism Involved Aspects Of The New World1575 Words   |  7 PagesIn one of the stories about the American founding, settlers that came to America inherited a â€Å"vast, unpopulated land† . Due to the abundance of land, settlers did not have to fight for resources . Therefore, everyone had had an equal opportunity and it followed that there was no need for a hierarchical feudalistic system in order to distribute the land . This in turn became the foundation of American liberal thought. Additionally, the settlers had also adopted some ancient republican ideas andRead MoreSynthesis Essay Eng 1021126 Words   |  5 PagesBuilt On In Amy Chua’s essay, â€Å"The Right Road to America† she argues the point that immigration is a great value of this country and that America was built from immigrants. One thing differs from Chua’s essay than from others because she not only gives highly credible facts on how immigrants have helped our country, but she also provides ways to improve the issues of immigration into America. Amy Chua is a highly credible professor at Yale and states throughout her essay that immigrants who possessRead More Two Views of Affirmative Action Essay1498 Words   |  6 Pagesheralded as a land of equality. Thomas Jeffersons statement begs more than a few questions, one of which is: How can we ensure equality to everyone? Beginning in the late 1960s, the federal government provided an answer to this question in the form of affirmative action. In recent years, many people have called this policy into question. Interestingly, affirmative action is sometimes attacked by the people it helps, and defended by those it hurts. In particular, two recent essays demonstrate thatRead MoreThe Louisiana Purchase Affected The Boundaries Of The United States1713 Words   |  7 PagesThe Louisiana Purchase affected the boundaries of the U.S. because when Jefferson bought the land, the boundaries were not clear. Spain claimed the border was about one hundred miles west of the Mississippi River, while Jefferson was under the impression that it was around eight hundred miles further west, which was defined by the crest of the Rocky Mountains. This lead to four different government-funded expeditions. The first was in 1804 when Lewis and Clark led an expedition westward to determine

The Life Of President Lincoln - 926 Words

Ben Garner Mr.Tapie Social Studies – Period 7 21 May 2015 The Life of President Lincoln President Abraham Lincoln, the 16th president of the United States, is often spoke of in a serious manner, being that during his presidency a civil war took place, slaves were freed, a president openly wanted blacks and women to have rights, and many other things that seem utterly ridiculous, for the time period in which they took place. However, there is another side of Lincoln that is rarely focused on, who Lincoln was as a person. His personality, his life. This is the story of Abraham (No middle name) Lincoln. To begin, some background knowledge and information about Lincoln should be discussed. First, Lincoln was born February 12, 1809 in rural Kentucky. Now, some interesting facts about Lincoln, he battled depression most of his life, Lincoln although never really stated what he identified as, it was believed that he was an agnostic or at most a deist, but did not identify to any particular religion, and he did not drink, chew tobacco, or smoke. To begin Lincoln’s early life, he had a poor relationship with his father after his mother died. He believed his father lacked ambition and regarded him as anti-intellectual. His father represented the things Lincoln wanted to get away from. In spring of 1831 Lincoln left his parents (father and stepmother) to try to make a life for himself. He was a popular young man, a likeable person in general; in his young age LincolnShow MoreRelatedThe Legacy Of Abraham Lincoln Essay944 Words   |  4 PagesAbraham Lincoln The President that was murdered because he forever freed the slaves in 1863 is how many people in today’s society remember the sixteenth president of the United States of America. President Abraham Lincoln leadership qualities and accomplishments go far beyond that life altering proclamation. American educator Dr. Stephen Covey states, â€Å"Always surround yourself with people who are even more talented and competent than you† This quote is relevant to the leadership skills and qualitiesRead MoreAn American Legend Lost715 Words   |  3 PagesFrom presidency, to a traumatic death, Abraham Lincoln lived a fascinating life. The sixteenth American president helped in the preservation of American freedoms, bringing an end to slavery. From The Emancipation Proclamation to the development of the secret service, Abraham Lincoln set an example for the future leadership of America. As the Civil War began in April 1861, a detective named Allan Pinkerton gave assistance to Abraham Lincoln. The president requested his presence immediately to WashingtonRead MoreLeadership Skills And Qualities Of President Abraham Lincoln936 Words   |  4 PagesThe President that was murdered because he forever freed the slaves in 1863 is how many people in today s society remember the sixteenth president of the United States of America. President Abraham Lincoln leadership qualities and accomplishments go far beyond that life altering proclamation. American educator Dr. Stephen Covey states, â€Å"Always surround yourself with people who are even more talented and competent than you† This quote is relevant to the leadership skills and qualities of PresidentRead MoreWhy Did John Wilkes Booth Killed President Abraham Lincoln876 Words   |  4 PagesWhen John Wilkes Booth assassinated President Abraham Lincoln, it was a life changing event for the whole country. It took many days for the country to know that Abraham Lincoln had been assassinated. Then, everyone wanted to know why. Why did John Wilkes Booth assassinate Lincoln? Did he do it to be evil or did it for a specific reason? The fact that John Wilkes Booth assassinated Lincoln was unexpected. He was a famous actor that had no criminal background. Nobody had any clue why he chose to doRead MoreLincoln s Impact On The Civil War1542 Words   |  7 PagesAbraham Lincoln Research Paper Who was the Greatest President that ever lived! Abraham Lincoln. Abraham Lincoln was a very well respected man at an early age. He worked hard most of his life and worked hard in law, and as a president to keep our nation in one during the Civil War. He had the mindset to get where he needed to go. He lived a long and resentful life full of problems that he fixed. Lincoln’s early life, Lincoln enters presidency, Lincoln’s impact on the Civil War as a president, Lincoln’sRead MoreAbraham Lincoln : Heroes Serve Powers Or Principles Larger Than Themselves952 Words   |  4 Pagessomething that they believe in. Abraham Lincoln was one of heroes. He was an American president during 1861 to 1865, and he presents with all his power to his country. Abraham Lincoln was an outstanding hero because he endured many hardships in life, abolished black slavery, and helped reconstruct America after the Civil War. One reason why Lincoln is known as a hero was that he never gave up even though he had many hardships in his personal and political life. This is similar to Tollefson’s ideaRead MoreAbraham Lincoln, By George Mcgovern Essay1653 Words   |  7 PagesAbraham Lincoln, by George McGovern, McGovern summarizes and gives insight on one of the United States’ most well-known and highly praised presidents, Abraham Lincoln. McGovern thoroughly outlines Lincoln’s life, his struggles and how he became the great president that he was. One point McGovern continues to mention is how no matter how bad a situation was or even when people doubted Lincoln, he would take his defeats and preserve. In the beginning of the book, McGovern recounts Lincoln’s life as aRead MoreThe Year Long Period Of Social Unrest1747 Words   |  7 PagesWilkes Booth, the ideal situation to take action. The sixteenth president of the United States of America and the leader of the Union during Civil War, Abraham Lincoln, was assassinated by John Wilkes Booth, an actor pursuing the revival of the confederacy and the total destruction of the Union. Abraham Lincoln was known to be a hard working, driven man which led him into politics and eventually presidency. Throughout his childhood, Lincoln had grown up in very rural areas and knew of nothing other thanRead MoreLincoln s Impact On The Civil War1564 Words   |  7 PagesAbraham Lincoln Research Paper During the Civil War, was Abraham Lincoln the cause or the cure? Abraham Lincoln, the man that hit right path toward life while earning respect. He worked hard most of his life and at law, and as a president to keep our nation in one during the Civil War. He had the mindset to get where he needed to go. He lived a long and resentful life full of problems that he fixed. Lincoln’s early life, Lincoln enters presidency, Lincoln’s impact on the Civil War as a president, Lincoln’sRead MoreThe Legacy Of Abraham Lincoln1486 Words   |  6 PagesWhy is Abraham Lincoln such an amazing person? Who is he? What did he do to change America for the better? Almost everyone should know about Lincoln. Lincoln was not the man everyone thought was fit for the job, they all thought he was less than what he was. Lincoln showed them that he is one of the best presidents America has had. There is a chance America could still have slavery in the country if Lincoln did not step in and start to end slavery. Lincoln was a big part of this countries history

Secure Atms by Image Processing free essay sample

SECURE ATM BY IMAGE PROCESSINg ABSTRACT This paper encloses the information regarding the ‘IMAGE PROCESSING’. And discussed one of the major application of image processing ‘BIOMETRICS’. Biometrics technology allows determination and verification of ones identity through physical characteristics. To put it simply, it turns your body in to your password. We discussed various biometric techniques like finger scan, retina scan, facial scan, hand scan etc. Two algorithms have been proposed by taking biometric techniques to authenticate an ATM account holder , enabling a secure ATM by image processing. Biometrics is now applied in various public and private sectors. No doubt, biometrics is going to be next generation’s powerful security tool†¦! What is Digital Image Processing? An Image may be defined as a two dimensional function f (x,y) where x and y are spatial(plane) coordinates x, y is called intensity or gray level of the image at that point. When x, y and the amplitude values of f are all finite, discrete quantities, we call the image a digital image. We will write a custom essay sample on Secure Atms by Image Processing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Interest in digital image areas: improvement of pictorial information for human interpretation: and representation for autonomous machine perception. The entire process of Image Processing and starting from the receiving of visual information to the giving out of description of the scene, may be divided into three major stages which are also considered as major sub areas, and are given below (i) Discretization and representation: Converting visual information into a discrete form: suitable for computer processing: approximating visual information to save storage space as well as time requirement in subsequent processing. (ii) Processing :Improving image quality by filtering etc ; compressing data to save storage and channel capacity during transmission. iii) Analysis: Extracting image features; qualifying shapes, registration and recognition. We concentrated on human interpretation application and developed two algorithms which can make the ATM secure by image processing. 1. Overview With the increasing necessity of e-mail accessing and Internet resources and the convenience it offers serious security concerns also arise. Internet is vulnerable to intruders who are always snooping to find open computers in the network to steal personal files, information or cause any damage. The loss of these records, emails or customer files can be devastating. 1. 1 Draw back of passwords-need for Biometrics No more problems if forgotten passwords and id codes, biometrics is the technology taking care of it which turns your body into your password. Typically, the more rigorous you make your password selection and construction rules the more difficulty users will have in remembering their passwords. Unfortunately, strict password rules are necessary to stop simple hacker attacks on the network. The fundamental problem with password is two fold. First, they are transferable they can be written down on paper, they can be transferred to some one who should not have them. Second, and just as important, they can be forgotten. Recent research suggests that a forgotten password can cost as much as US$ 340 per event! This is n’t too surprising. Clearly, the risk and costs of compromised passwords are a significant facto to consider in developing any sure system. The critical need for additional level of security has given rise to the field of â€Å"BIOMETRICS† 2. Introduction The present generation security issue is considered the basic TCP/IP encryptions and other factors that are provided by the network. But there was lack of consistent identification of individuals, then the newly developed technology Biometrics, came in to picture. Biometrics can be defined as recognizing and identifying a person based on physiological or behavioral characteristics. Biometrics technologies are applied in the following sectors: Public services, law enforcement, banking, physical access control and control and computer networks. These include fingerprints, facial features, retina shape, speech, handwriting, etc. Biometrics can be used to prevent unauthorized access to ATM’s, smart cards, desktop PC’s workstations, cellular phones, home security systems, door locks, etc. The advanced Biometrics solution uses a more sophisticated method called â€Å"identification†. The design of an advanced solution enables the product to search a very large database and pick the individual from the crowd. Biometric is the most secure and convenient authentication tool. It can’t be borrowed. Stolen, or forgotten, and forging one is practically impossible. 2. 1 Classification of biometrics: The two categories of biometric techniques are: The physiological based techniques, which measure the physiological characteristics of a person. These include fingerprint verification, iris analysis, facial analysis, hand geometry-vein patterns, ear recognition, odor detection and DNA pattern analysis. The behavioral based techniques, which measure the behavior of a person. These include hand written signature verification and speech analysis. These techniques involve two major steps. These are the Authentication the verification. Authentication is a process of one-to one comparison, rather than a mass searching process. Identification is a process of checking for a particular identity in the database available. The setting of the error tolerance of these systems is critical to their performance. Both errors (False Rejection and False Acceptance). Should be low and they should both are quoted by the manufacturers. 3. How biometric technology works Process involved in using a biometric system for security is: Figure1. During enrollment: )Capture the biometrics, which has to be stored in the database; 2) Process the biometric, extract and enroll the biometric template; 3)Store the template in a local repository, a central repository, or a portable token such as a smart card. During access to database: 4) Live-scan the biometric feature; 5) Process the biometric and extract the biometric template; 6) Match the scanned biometric against stored templates; 7) Incase of successful verification; provide a matching score to business application; 8) Record a secure audit trail with respect to system use Biometric applications depend on comparing as new measure against previously captured information. In biometric applications, some aspect of a person is measured; the measure is processed; and the resulting data is stored; At a subsequent time, the same aspect of a person is measured and compared against the stored data . If it is being used for authentication, the new data is compared against the data, already in storage for that person. If it is being used for identification, the entire database is searched, in order to locate one or more individuals that are a close fit to the new data. Most biometrics technologies do not seek exact equality between the new and the stored measures. Instead they have a pre-set tolerance range within which the two are deemed to be sufficiently close. In order to reduce transmission time, costs and to require less storage space, compression algorithms are used. To provide better transfer rate of data during identification authentication ‘hashing’ is used. Hashing is a process of detecting the perfect match of a particular input record from a large database using a hashing function. 4. Applications of biometrics All the information regarding the fingerprints, retina etc†¦ Are digitalized and stored. This can be compared with a database in seconds and with an extraordinary degree of accuracy. Fingerprints have the advantage of being cheaper and simpler than most other biometrics. 4. 1E-commerce Applications: E-commerce developers are exploring the use of biometrics to more accurately verify a trading party’s identity. 4. 2 Covert Surveillance: Facial and body recognition biometric techniques come in to picture automatically to identify known suspects entering buildings or traversing crowed security areas such as airports. . Types of Biometric security technologies: 5. 1 Finger scan: Finger-scan biometrics is base on the distinctive characteristics of the human fingerprint. A fingerprint image is read from a capture device, features are extracted from the image, and a template is created. Figure2: Fingerprints are used in forensic applications: large- scale, one-to-many searches on databases of up to millions of fingerprints. These searches can be done within only a few hours by using AFIS (Automated Fingerprint Identification Systems). The basic in both finger scan and finger prints is that the curvatures, deltas, crossovers, pores, loops etc, are of a person are captured and stored in the database in digitized for and are encrypted in cases of authentication or identification. 5. 2 Retina scan: Retina scan requires the user to situate his or her eye with ? inch of the capture device and hold still while the reader ascertains the patterns. The user looks at a rotating green light as the patterns of the retina are measured at over 400 points; which leads a very high level off accuracy in comparison to most other biometrics. Retina scan is designed to use in ilitary facilities, logical security applications such as network access or PC logic. The patterns of blood vessels on the back of the human eye are unique from person to person. The blood vessels on the back of the retina are generally stable through one’s lifetime, with the exception of degenerative diseases. Since the retina is an internal portion of th e eye, retina scanning is considered intrusive. Thus the individual may be hesitant to get exposed to the scanning. Moreover, retina scanning is a costly and sophisticated process . 5. 3 Iris scan: The iris has colored streaks and lines that radiate out from the pupil of the eye. The iris provides the most comprehensive biometric data after DNA. And the chance that any two people may have the same pattern is one in 10 to-the-power-78, which is way above the current population of the Earth. In this scanning, the characteristics of the iris are taken into account. About 266 unique points are recorded and converted into a 512-byte iris code (somewhat similar to barcode). For recording the iris pattern, a monochrome camera is used and the distance between the eye and the camera can be at most 3 feet. The iris code constructed contains information the characteristics and position of the unique points. The iris has more unique information than any other single organ in the body. 6. Drawbacks: A major problem with biometrics is how and where to store the user’s template. Its storage introduces privacy concerns. On the other hand, storing the template on a smart card enhances individual privacy and increases protection from attack, because individual users control their own templates. Inside the eye is a very delicate area and so, many people are very hesitating to use laser eye device. Two primary causes of errors affect biometric data: time and environmental conditions. Biometrics may change as an individual ages. Environmental conditions may either after the biometric directly (for example, if a finger is cut and scarred) or interfere with the data collection (for instance, background noise when using a voice biometric). 7. Future of biometrics Biometric technology is one area that no segment of the IT industry can afford to ignore, biometrics provides security benefits across the spectrum, from IT vendors to end users, and from security system developers to security system users. All these industry sectors must evaluate the costs and benefits of implementing such security measures. 8. Work on biometrics Every biometric system has its limitations. Therefore, identification based on multiple biometrics is an emerging trend as multimodel biometrics can provide a more balanced solution to the security multimodel systems involve the use of more than one biometric system. Our contribution to the above subject is that we have developed an algorithm on banking security. For this we have considered a bank using biometric technology for its security purpose. The security is assured by using finger scan, voice scan, hand geometry scan and by requesting the password given by the bank for a particular user when necessary. The following are the flowcharts and the algorithms. . 2. 1Algorithm 1: a)STEP 1: A person enters the bank that uses biometric technology (finger scan, voice scan hand scan) for greater degree of security. b)STEP 2: The person is requested to give his or her fingerprint (as input) on the finger scan pad Fingerprint is matched with any one of the fingerprints available in the database (condition) THEN, GOTO STEP 8. ELSE (i. e. , if finger print does not find a match) GOTOSTEP 4 c)STEP 4: The person is requested to speak few words, which is converted into digitalized code by the voice scanner. )STEP 5: The code in the above step is compared with all the voice codes in the database e)IF the code is matched (condition) THEN, GOTO ALGORITHM 2 f)ELSE (i. e. , if the code does not find a match) GOTO STEP 6. g) STEP6: The person is requested to plae his hand above the hand scanner so that the structure of the hand is recorded. h) STEP 7: The data in the above step is compared with all the data available in the database. IF the data is matched THEN,†¦Ã¢â‚¬ ¦. GOTO STEP8. ELSE (i. e. , the data does not find a match)†¦Ã¢â‚¬ ¦. GOTO Algorithm 2. i) STEP 8: access the matched file in the database j) STEP 9: Exit. 8. 2. Algorithm 2: k) STEP 1: A request is sent to the database querying it to send the password file from the OS security files. l) The passwords are received in an encrypted from (DES-dat a Encryption Standards). m) STEP 2: The person is requested to speak his password. n) STEP3: the vocal password spoken in the above step is converted into textual password by the speech processing circuit. o) STEP 4:This password is compared with the password file from STEP 1; IF match is found THEN, †¦Ã¢â‚¬ ¦ Access the database. ELSE, †¦Ã¢â‚¬ ¦ Glow the danger light (indicating theft) p) STEP5: Exit. 9. Conclusion: Considering various applications of image processing biometric techniques like finger scan, retina scan etc, finger scan is widely used. Biometric technology has been around for decades but has mainly been for highly secretive environments with extreme security measures. The proposed algorithm for security of ATM’s implies a secure world with biometrics, enabling a secure ATM’S by image processing. The technologies behind biometrics are still emerging. This article gives a snapshot of the dynamics under way in this emerging biometric market, and we hope it will help all the possible alternatives when acquiring new biometric technologies.

The movie dead poets societys neil vs Essay Example For Students

The movie dead poets societys neil vs Essay To most people a dream is Just a part of the imagination, of course it would be ideal for it to come true, but the average person can see the difference from a dream to reality. The average person knows not to trust people blindly, knows to do what is best for them, they understand that occasionally one must put their dreams aside for it will not work with the world around them, they understand how to adjust their dream to reality. Of course this is Just the average person. The characters Finny and Neil are both dreamers and idealists and were therefore destined to die for they loud not live in a world where dreams are only dreams and reality includes hate, jealousy and practicalities. Finny was unable to live a life where his best friend hated him. Neil was in able of living a life in military school. Both could only live the dream. Finny and Neil are both optimists and through their attitudes towards everyday life one can clearly see their misconceptions of reality. Finny believed that You always win at sports. (26) He felt this way because to him, sports were always fun. In a dream world, everyone would win in sports but in reality, there is always a loser. From Fannys simple idea, it is clear that he can not adjust to a world where not everyone wins. Nils misconception of reality can be shown through how he only saw the good of the Dead Poets Society, not the danger of it, when clearly the society lead to the boys doing crazy things such as the arti cle in the newspaper. Neil also never considered money when choosing a Job. We will write a custom essay on The movie dead poets societys neil vs specifically for you for only $16.38 $13.9/page Order now His father was completely focused on money, while Neil was the opposite. Neil wanted to be an actor when in reality actors rarely make a lot of money. Nils father tried so hard to teach him the lesson of hosing a career that pays well yet Neil never understood that. Another lesson one must learn is to never follow someone or something blindly. One must analyze and think for themselves before trusting or following what anyone says. Both Finny and Neil followed people blindly which ultimately resulted in death. Finny trusted Gene with his entire heart and soul. He could never suspect anything of Gene because its important for me to believe you. Christ-Ive got to believe you, at least. I know you better than anyone (154). Finny would not let his own observations get in he way, he completely trusted Gene when he even had a kind of feeling. (58). Finny trusted Gene more than he trusted himself. Fannys blind trust resulted in him being so vulnerable to Gene. Neil took everything Mr.. Getting said to heart. From the first class, he took what Mr.. Getting said and made it his principles for life. Neil trusted Mr.. Gettings word without even questioning them. Because Neil did that, he misunderstood Mr.. Gettings words, and instead of sucking the marrow out of life he choked on the bone. In fear of choking on the bone, both Finny and Neil preferred not knowing the truth ether than accepting it. Finny undoubtedly knew that Gene deliberately pushed him off the tree but convinced himself that l must have Just lost my balance. It must have been that (58). Finny needed to believe in Gene. He felt that Gene was his best friend and if he couldnt believe in Gene, then the structure of his life would fall apart. It was more important for Finny to believe in Gene rather than to know the truth. What Neil wanted more than anything was to be an actor, but he knew his father would not approve, so instead of trying to come to an agreement with his father, he lied to Mr.. Getting about having permission. Neil could not deal with obstacles, so he avoided them. He could not make compromises or sacrifices so he hid from the truth and lied. .uad12a65309ede9b1505e6a6c17515552 , .uad12a65309ede9b1505e6a6c17515552 .postImageUrl , .uad12a65309ede9b1505e6a6c17515552 .centered-text-area { min-height: 80px; position: relative; } .uad12a65309ede9b1505e6a6c17515552 , .uad12a65309ede9b1505e6a6c17515552:hover , .uad12a65309ede9b1505e6a6c17515552:visited , .uad12a65309ede9b1505e6a6c17515552:active { border:0!important; } .uad12a65309ede9b1505e6a6c17515552 .clearfix:after { content: ""; display: table; clear: both; } .uad12a65309ede9b1505e6a6c17515552 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uad12a65309ede9b1505e6a6c17515552:active , .uad12a65309ede9b1505e6a6c17515552:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uad12a65309ede9b1505e6a6c17515552 .centered-text-area { width: 100%; position: relative ; } .uad12a65309ede9b1505e6a6c17515552 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uad12a65309ede9b1505e6a6c17515552 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uad12a65309ede9b1505e6a6c17515552 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uad12a65309ede9b1505e6a6c17515552:hover .ctaButton { background-color: #34495E!important; } .uad12a65309ede9b1505e6a6c17515552 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uad12a65309ede9b1505e6a6c17515552 .uad12a65309ede9b1505e6a6c17515552-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uad12a65309ede9b1505e6a6c17515552:after { content: ""; display: block; clear: both; } READ: Poetry Notes EssayIt was more important for Neil to secure his dream as opposed to finding away to make it work in reality. He could not accept the potential of losing his dream. When both Finny and Neil were faced with their dream world being shattered both their lives resulted in death. Gene meant everything to Finny and when Finny was forced to face the truth he ran away from it and fell down the stairs. This incident led to his death. Finny died of a broken heart. His innocence and Gene letting him down killed him inside and ultimately outside too. Nils dream was to be an actor. When his father threatened to force him into military school for ten years, Neil came to the conclusion that But thats ten more years Father thats a lifetime. Neil wanted to live deep and suck out all the marrow of life. To put to rout all that was not life, and not when I had come to die, discover that I had not lived Neil felt that if he were forced to live the life his father wanted it would not be as if he were living so he felt e had no choice but to kill himself.

Fatal Flaw essays

Fatal Flaw essays A "fatal flaw," is a trait of a character that is a weakness and leads the character to his downfall. The play Julius Caesar, written by William Shakespeare, shows this concept of a "fatal flaw." This play speaks about a militant general who gained power after winning many wars, and believed he could become emperor of the Roman republic. Roman Generals feared Caesar was becoming too popular among the Romans and Rome was bound to be his. They decided to take matters into their own hands, even if it meant the death of a great hero. Julius Caesar, a powerful and brilliant general, was under the influence of ignoring numerous warnings from friends and relatives who knew what was best. One example of this was when Caesar receives a warning from a soothsayer to beware of the Ides of March. Caesar feared the soothsayers message, but he showed himself to the public as if he wasnt afraid of anything. Another example was when Caesars wife had nightmares of people on fire and beasts roaming the streets. This meant that Caesar was going to be murdered and shouldnt go to the senate house. Caesar decides to go to the senate house; He believed that the senate was going to make him king that day. Caesar received various omens to take precautions before stepping outside, but he didnt listen. Fate caused Caesar to be stubborn, and once he let his guard down he was assassinated. Marcus Brutus, an important judge of Rome is portrayed as a character that is easily influenced by another mans word. One example of this is when Cassius flatters Brutus and sends him letters pleading that Brutus should strike Caesar down. These actions manipulate Brutus to believe Caesar must be murdered, or else Rome will crumble under his kingship. Brutus was gullible and fell into Cassiuss trap by taking part in the conspiracy. A second example of this is at the funeral of Caesar. Brutus is the first to give his speech on b...

Having a Fit

Having a Fit Having a Fit Having a Fit By Maeve Maddox The little word fit has multiple functions and occurs in numerous expressions. In Middle English, the noun fit denoted an intense experience that could be painful, dangerous, or exciting. By the 16th century, a fit could denote a paroxysm, or the recurrent attack of an ailment. In the 17th century fit took on the meaning of a sudden seizure with loss of consciousness, or accompanied with convulsions. By the 19th century, fit was used in expressions of exaggeration such as â€Å"to throw a fit† in the sense of â€Å"to fly into a rage.† Because fits are of limited duration, the noun fit also took on the sense of a limited, usually brief, period of time: â€Å"We’ve had a fit of wet weather.† Fit also functions as an adjective: a synonym for appropriate or well-suited. For example, a man might be â€Å"fit for a certain job,† or a certain type of food might be â€Å"fit for an invalid.† Fit can also mean inclined or disposed. A tired person might be â€Å"fit to collapse.† An angry person might be â€Å"fit to be tied.† A child trying to keep a secret might be â€Å"fit to burst.† Fit (and fitting) also applies to social behavior. In Gone With the Wind, the character Mammy uses the word in this sense when she reprimands Scarlett for unladylike behavior: â€Å"It ain’t fittin; it just ain’t fittin’.† In the 19th century, fit took on the meaning â€Å"in good health† or â€Å"in good physical condition.† People go to the gym â€Å"to get fit.† As a verb, in addition to meanings related to those mentioned, fit can mean â€Å"to be of the right shape and size.† Here are some common expressions that use the word fit: to have a fit to become upset about something Ex. Don’t have a fit; I’ll make your sandwich in a minute. hissy fit an outburst of temper, a tantrum. Hissy may be a shortening of hysterical. Ex. Aunt Ida is having a hissy fit; somebody broke her garden gnome. survival of the fittest The expression was coined by Herbert Spencer in reference to the Darwinian theory that animals best-adapted to an environment continue to reproduce and evolve. In this context, â€Å"the fit† are those animals suited to succeed. It is frequently used figuratively. Ex. In cable, it’s survival of the fittest as channels drop from the bundle. in fits and starts spasmodically; at irregular intervals. Ex. He’s been cleaning the garage in fits and starts. fit to be tied extremely angry Ex. When Father saw someone had left the gate open, he was fit to be tied. fighting fit at the peak of one’s physical form Ex. Papiss Cisse says he’s fighting fit to help lead the charge against Queens Park Rangers. fit as a fiddle in good health; in good physical condition Ex. After making a full recovery from his plane crash, Harrison Ford, 72, was once again seen looking fit as a fiddle as he visited his office in Brentwood.   Note: Before the 19th century, the expressions â€Å"fit as a fiddle† and â€Å"fine as a fiddle† meant â€Å"appropriate for the occasion.† to fit in (1) to belong, to assimilate well Ex. The pledge master warned the freshmen that if they didn’t like partying, they would not fit in. to fit in (2) to find time for Ex. I’ll check my calendar and try to fit you in on Friday. if the shoe fits This is a shortening of â€Å"If the shoe fits, you must wear it.† The expression usually occurs as an unsympathetic response. Ex. GEORGE: Just because I forgot her birthday, she says I don’t really care about her. ALICE: If the shoe fits The unexpressed thought is â€Å"If what she says is true, admit it.† to fit like a glove to fit perfectly Ex. That new job fits her like a glove. to fit the bill to correspond to certain requirements Ex. With your background in teaching, nursing, and music, you fit the bill for the job of camp musical director. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Congratulations on or for?Best Websites to Learn English20 Clipped Forms and Their Place (If Any) in Formal Writing

My Decision to Return to College Essay Example | Topics and Well Written Essays - 500 words

My Decision to Return to College - Essay Example Since there is a general feeling that college graduates adjust easily within the reigns of organizations and that are easily trainable, I believe I would offer the company much to start with. My skills and my experience would suggest a thing or two and that too in the positive sense. Within the workforce, I would enhance my organizational skills consistently so that I could become indigenous and my work would speak for its own self. Since I value education more than anything else, I am of the view that following the college would be out of my comfort zone but I am ready and willing to take this opportunity and grab it with both hands. I will challenge myself within different areas, one of which would be to acquaint myself with the computer literacy skills, which I perceive needs polishing. Further, the mere feeling that completing a degree would give me a satisfying attitude is reason enough for me to go all-out and do my very best. Education has its different levels and it is best to reach the top most level once you are a student. I am hopeful that I will continue on my yearning and opt for the Associate’s degree program after which I would pursue my Bachelor’s. Similarly, attaining a Master’s degree is anyone’s dream and for me, there is thrill in envisioning myself becoming a Master in a specific discipline, a few years down the road. I opine that education makes one complete and I am of the firm view that in my case, this is absolutely true. Completing college life makes one reap rewards throughout the course of his life. I would advance my base within life once I am out of college and plan to pursue with my university life. Moving ahead, joining a profession that I like would make me even more satisfied and matured after which I will earn and support my family – a satisfying feeling nonetheless. In the end, I am hopeful that if I get admission within college, I would live up to my promise

Is mountain climbing a heroic or selfish act Research Paper

Is mountain climbing a heroic or selfish act - Research Paper Example One of the mountaineers, a sick man, after the avalanche passed away, told his friends, â€Å"I was going to unclip and get it over with,† as they were holding together with just a single ice-screw. Mark Twight, one of the mountaineers of the Rupal Face, like the British mountaineer, Joe Simpson, also shares the same feeling that the sport is for personal and â€Å"super-selfish† glory. Success of mountaineers is celebrated in royal way; they are rewarded and awarded in a magnanimous way (Coffey, 2003, p. 68-69). According to the Oxford English Dictionary, a hero is a person who â€Å"exhibits extra-ordinary bravery, firmness, fortitude, and greatness of soul in any action.† Mountaineering presents such heroic opportunities innumerably. Alex Lowe set an example of sheer bravery, fortitude and greatness of soul in rescuing the Spanish climbers; he carried one collapsed climber on his back on the thirty-five degree slopes of ice and snow for hundred vertical feet to deliver the climber to the Park Service although the climber had collapsed. Such herculean tasks can be accomplished by a true hero only (Coffey, 2003, p. 70). Alex Lowe’s extra-ordinary stamina, drive, and capability as a climber were outstanding. Another name attached to the mountaineering heroism is that of Alison Hargreaves, the only women to climb Mount Everest by her own without oxygen in 1995 (Coffey, 2003). Alison was the second woman to reach Mount Everest without oxygen and on her own; the first legendry woman was Reinhold Messner. Criticism of such heroic personalities is widely attempted by media, as the tragedy pounces upon their lives. The same thing happened to Alison. Successful adventures were glorified beyond limit but as soon as defeat surfaced in the form of loosing the life while performing the adventurous task of mountaineering, the woman was criticized by press for leaving behind two small kids. Questions were put

Budget and Budgeting Techniques Essay Example for Free

Budget and Budgeting Techniques Essay Answer- 1: Answer- 1 India was a closed economy in the beginning. Policy banning imports. The Liberalization of India’s Government in 1991. New Industrial Policy. Strict policies regarding the entry of foreign brands. Trade rules regulations simplified. Foreign investment increased. Pepsi enters in 1986. Coca-Cola follows in 1993. Contd †¦ Slide 14: Unlawful to market under their Western name in India Pepsi became â€Å"Lehar Pepsi†. Coca-Cola merged with Parle and became â€Å"Coca-Cola India†. Different Laws for Pepsi and Coke Coca-Cola agreed to sell off 49% of its stock as a condition of entering and buying out an Indian company. Pepsi entered earlier, and was not subject to this. Contd †¦ Slide 15: India forced Coke to sell 49% of its equity to Indian investors in 2002. Coke asked for a second extension that would delay it until 2007 which was denied. Pepsi was held to this since they entered India in a different year. Coke asked the Foreign Investment Promotion Board to block the votes of the Indian shareholders who would control 49% of Coke. Change in oversight of the FIPB: Past lobbying efforts made useless. Contd †¦ Slide 16: Could these problems have been forecasted prior to market entry? Probably not Inconsistent, and changing government. How could these developments in the political arena have been handled differently? Coke could of agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t of had to agree to sell 49% of their equity. Answer-2: Answer-2 Coca-Cola’s Pros Cons of Timing of Entry in the Indian Market: Coca-Cola’s P ros Cons of Timing of Entry in the Indian Market Benefits Parle offered its bottling plants in 4 major cities. Made its return to India with Britannia Industries India Ltd. Disadvantages Rigid Rules and Regulations. Buying of bottling plants leads to 49% disinvestment. Local demand of carbonated drinks is as very low. Harder to establish themselves. Pepsi’s Pros Cons of Timing of Entry in the Indian Market: Pepsi’s Pros   Cons of Timing of Entry in the Indian Market Benefits Own set up green filled bottling plants. Advantage of coming before Coca Cola. Government policies favored the company. Joint venture with Voltas and Punjab Agro. Gained 26% share by 1993. Disadvantages Pepsi approached Parle but it was rejected. Launched 7up and there is stiff competition in the market for lemon drinks. Answer-3 Responses to India’s Enormity : Answer-3 Responses to India’s Enormity Pepsi and coca-cola responded in many ways to the enormity of India in terms of it population and geography. Conti .. Cont..: Cont.. Product Policies: Catering to Indian tastes Entering with products close to those already available in India such as colas, fruit drinks, carbonated waters Waiting to introduce American type drinks Coca-Cola introducing Sprite recently Introducing new products Bottled water Conti .. Cont.. : Cont.. Promotional Activities: Both advertise and use promotional material at Navratri . Pepsi gives away premium rice and candy with Pepsi Coca-Cola offers free passes, Coke giveaways as well as vacations Use of different campaigns for different areas of India â€Å" India A† campaigns try to appeal to young urbanites â€Å" India B† campaigns try to appeal to rural areas Cont†¦: Cont†¦ Pricing Policies: Pepsi started out with an aggressive pricing policy to try to get immediate market share from Indian competitors Coca-Cola cut its prices by 15-25% in 2003 Attempt to encourage consumption to try to compete with Pepsi and gain market share Contd ..: Contd .. Distribution Arrangements: Production plants and bottling centers placed in large cities all around India More added as demand grew and as new products were added Answer-4 Coke and Pepsi’s â€Å"Glocalization Strategies†: Answer-4 Coke and Pepsi’s â€Å" Glocalization Strategies† What is â€Å" Glocalization †? Global + Localization = Glocalization By taking a product global, a firm will have  more success if they adapt it specifically to the location and culture that they are trying to market it in. Both companies have successfully implemented glocalization Pepsi’s Glocalization: Pepsi’s Glocalization Pepsi forms joint venture when first entering India with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd †. In 1990, Pepsi Foods Ltd. changed the name of their product to â€Å"Lehar Pepsi† to conform with foreign collaboration rules . In keeping with local tastes, Pepsi launched its Lehar 7UP in the clear lemon category. Pepsi’s Glocalization: Pepsi’s Glocalization Advertising is done during the cultural festival of Navrtri , a traditional festival held in the town of Gujarat which lasts for nine days. Pepsi’s most effective glocalization strategy has been sponsoring world famous Indian athletes, such as cricket and soccer players. Coca-Cola’s Glocalization: Coca-Cola’s Glocalization First joined forces with the local snack food producer Britannia Industries India Ltd. in the early 90’s. Formed a joint venture with the market leader Parle in 1993. For the festival of Navratri , Coca-Cola issued free passes to the celebration in each of its â€Å"Thumps Up† bottles. Also ran special promotions where people could win free vacations to Goa, a resort state in western India. Coca-Cola’s Glocalization: Coca-Cola’s Glocalization Coca-Cola also hired several famous â€Å"Bollywood† actors to endorse their products. Who could forget†¦ Answer-5: Answer-5 Yes, we agree that Coca-Cola India made mistakes in planning and managing its return to India. They wrongly forecasted Indian political environment due to which they had to dilute their stakes later (49% disinvestment). They rejected the plan to put up green fields bottling plants as they took over Parle’s existing bottling plants. Coca cola tried to get extensions twice. Answer -6: Answer -6 Pepsi and Coke can confront the issue of water use in the manufacturing of their products by the use of canal irrigation rainwater harvesting. Then they can also put water recycling plant to treat the discharged water from their factories and then they can provide that water to farmers for their agricultural use. This way the ground water problem can also be solved and managed. Cont..: Cont.. Coke can further defuse boycotts or demonstrations against their products in California by doing Ad-campaigns in which they can ask the experts from the ministry of health to convey the message to the public that their products are safe and healthy. They can also hire celebrities to do the Ads for their products because the public follows them. Coke should address the group directly because their company was not wrong and they should justify themselves. Answer-7: Pepsi Better marketing and advertising strategies Widely accepted More preferable More market share Less Political conflicts Coke Government conflicts Trailing Pepsi in market share Pepsi will fare better in the long run Answer-7 Answer-8 Pepsi’s Lessons Learned: Answer-8 Pepsi’s Lessons Learned Beneficial to keep with local tastes Beneficial to pay attention to market trends Celebrity appeal makes for exceptional advertising It pays to keep up with emerging trends in the market Coca-Cola’s Lesson’s Learned: Coca-Cola’s Lesson’s Learned Pay specific attention to deals made with the government Establish a good business relationship with the government Investment in quality products Advertising is crucial

The Last Of The Mohicans :: essays research papers

The Last of the Mohicans The story The Last Of The Mohicans takes place in eastern Canada and in the area of modern New York State. This area is also called the St.Lawernce Low Lands. The book takes place in the year 1757 during the third year of the colonial wars between England and France. The books main character is about a man named Hawkeye who is a white man but his parents were killed and he was raised by a mohican man named Chingachgook. In the book Hawkeye helps a English soldier named Duncan who is escorting the two daughters of a English General Named Munro to Fort William Henry. Hawkeye Takes them to the Fort will it is under attack. Then the fort is captured by the French and everyone in the fort must leave. While they are leaving they are attacked by a band of Indians led by A Indian chief named Magua. During the battle Hawkeye escapees With Cora and Alice. The Cora and Alice are captured by Magua. Then Hawkeye and Uncas go after them and Cora and Uncas are killed. Chingachgook and Uncas are the only Mohicans left and when Uncas dies Chingachgook is the last one giving the book its title. The main character of the book is Hawkeye. Hawkeye is described as having a big head and narrow shoulders. His arms are long and skinny and he has small hands. He also has thin legs which are very long. Hawkeye is much like a Metis Because he is white and educated but raised an Indian. Hawkeye at first does not want to get involved in the war he only wants to go and trap and make some money. He only wants to take them to the fort but then he falls in love and he stays. In the book Hawkeye faces a big challenge. Munro's daughters are taken hostage by a ruthless Indian chief named Magua. Hawkeye tries saving them but Cora is killed. During the battle his adopted brother Uncas is killed. Then Chingachgook says the Mohican seed is will not be carried on to another generation but Hawkeye tells him that it will because he is Mohican at heart. The most interesting part of the book was the last battle on the rocks. The battles are the easiest to understand. They are also the most exciting they also make Hawkeye a hero type figure because he is a good fighter. Love is a major theme in the book. Hawkeye and Uncas fight for their loves. In this fight Uncas and Cora die. The Last Of The Mohicans :: essays research papers The Last of the Mohicans The story The Last Of The Mohicans takes place in eastern Canada and in the area of modern New York State. This area is also called the St.Lawernce Low Lands. The book takes place in the year 1757 during the third year of the colonial wars between England and France. The books main character is about a man named Hawkeye who is a white man but his parents were killed and he was raised by a mohican man named Chingachgook. In the book Hawkeye helps a English soldier named Duncan who is escorting the two daughters of a English General Named Munro to Fort William Henry. Hawkeye Takes them to the Fort will it is under attack. Then the fort is captured by the French and everyone in the fort must leave. While they are leaving they are attacked by a band of Indians led by A Indian chief named Magua. During the battle Hawkeye escapees With Cora and Alice. The Cora and Alice are captured by Magua. Then Hawkeye and Uncas go after them and Cora and Uncas are killed. Chingachgook and Uncas are the only Mohicans left and when Uncas dies Chingachgook is the last one giving the book its title. The main character of the book is Hawkeye. Hawkeye is described as having a big head and narrow shoulders. His arms are long and skinny and he has small hands. He also has thin legs which are very long. Hawkeye is much like a Metis Because he is white and educated but raised an Indian. Hawkeye at first does not want to get involved in the war he only wants to go and trap and make some money. He only wants to take them to the fort but then he falls in love and he stays. In the book Hawkeye faces a big challenge. Munro's daughters are taken hostage by a ruthless Indian chief named Magua. Hawkeye tries saving them but Cora is killed. During the battle his adopted brother Uncas is killed. Then Chingachgook says the Mohican seed is will not be carried on to another generation but Hawkeye tells him that it will because he is Mohican at heart. The most interesting part of the book was the last battle on the rocks. The battles are the easiest to understand. They are also the most exciting they also make Hawkeye a hero type figure because he is a good fighter. Love is a major theme in the book. Hawkeye and Uncas fight for their loves. In this fight Uncas and Cora die.

Final Project: Financial Analysis

Two of the major competing companies that manufacture drinks are Coca-Cola, and Pepsi. They both produce regular water, flavored water, and soft drinks of many kinds. While this essay will explain what vertical and horizontal analysis is, it will also explain each company’s vertical and horizontal analyses. Also the ratios for each company will be given, and several examples as to how each company can improve in their financial status. The financial analysis of both companies is very important so both businesses can understand how they are being managed.It is very important for a company to keep up to date financial documents, audits, taxes, and other financial statements. This is the information needed to show what a company is doing with their finances and what they have done in the past. This information is also very useful for management to use and know what to do differently in future months or years. Information like this allows a company to grow, and have healthy produc tion going forward. Having this data also helps management, investors, and creditors know if there are any issues that have come up in the past that need to be worked on.While in competition, these two companies have continued to grow in size, market value, and profit sales. Since the beginning of their competition, both companies have ventured into new areas of sales, (such as snack foods, iced tea, and bottled water) and they continue to think of new ways to grow their business yearly. In order for both companies to continue to grow in the ways they foresee, they must have investors to invest money in the company.These current and potential investors will first look at both company’s financial statements and data, find as much information as possible needed to make a decision, then make a judgment call as to which company is the best investment at the time. By competing for the number one position of drink provider, both companies have continued to grow and prosper by creat ing new beverages throughout the years. Since they both have the advantage of being known on a global scale, they have been rated number one and two for many years.They have modeled practices that one another have followed in order that they could overcome any obstacles to worldwide manufacture and distributions. (The Coca Cola Company, 2009). Although they are two different companies, they produce somewhat similar products, and their distribution techniques and services are very similar also. Both companies continue to use the â€Å"follow up strategy†, which was used to explain that when one of the companies launched a new product the other would very quickly come up with a similar product or service.Using this method one could see why these two companies easily pass all other companies in the competition. Even though both these companies are both growing rapidly and gaining huge profits yearly, they have also had to deal with global issues, politics, and precedents. They b oth have taken risks getting into business with markets where they didn’t necessarily belong and where the risk was far too great. So they had to back out of some markets because of several issues that arose from those ventures. They had to find who their target audience was and begin to produce products that were specifically made for that group of people.By making it appear as if they are following the highest moral and ethical practices, they create a product that is focused towards a specific population. Then, even though other companies cannot compete at the level that Pepsi and Coke can, they also try to use the same target influences in global markets. There are three tools of the financial statement analysis: Vertical, Horizontal, and Ratio Analysis. Each tool has a different function, but each helps to analyze important information and data that is in a financial statement.The Vertical Analysis, also called Common Size Analysis, is used to express data in a statement as a percent from the base amount. The base figure given represents the total assets of each company. The main starting point for the financial analysis is the total assets amount for each company. This becomes useful when a company wants to be able to see what percent of assets cash and other items represent. The Horizontal Analysis, also called Trend Analysis, is used to evaluate how a company performs within an accounting period to another accounting period.The change in percentages given can help a company to better see trends over a designated time frame. Lastly, Ratio Analysis is used to express a relationship among specific items on a financial statement. These relationships are give n in terms of a percent, or a rate. * To fully examine Pepsi I must look at the Consolidated Balance Sheet and take a look at the Current Assets, Current Liabilities, and Total Assets for years 2005 and 2004. After doing so I am able to calculate the Current Ratio for both years 2005, and 2004. The Current Ratio for 2005 is 10,454*/9,406*= 1. 11:1, and the Current Ratio for 2004 is 8,639*/6,752*= 1.28:1.To find the vertical analysis of both years I must first compute the current assets and divided them by the total assets for each year, I then get: 2005: 10,454*/31,727*= 0. 32949= 33%, and for 2004: 8,639*/27,987*= 0. 3867= 39%. Then for the horizontal analysis I got Assets: 31,727* – 27,987*27,987*= 0. 1336= 13. 3%, and for Liabilities: 17,476* – 14,464*14,464*= 0. 2082= 21%, which gives us the change in total assets. (Weygandt, Kimmel, & Kieso, 2008) After examining The Coca-Cola Company’s Consolidated Balance sheet and using the Financial Accounting worksheet I have found the Current Ratios for both years (2005, and 2004).The Current Ratio for 2005 is 10,250*/9,8368= 1. 04:1, and the Current Ratio for 2004 is 12,281*/11,133*= 1. 10:1. When we use the current assets and divide them by the total assets for each year we can find the vertical analysis f or both years: 2005: 10,250*/29,427*= 0. 3483= 35%, and 2004: 12,281*/31,441*= 0. 3906= 39. 1%. By computing the change in total assets by percentage we can find the horizontal analysis of both the assets and liabilities: Assets: 29,427 – 31,441*/31,441*= -0. 06405= -6. 4%, and Liabilities: 13,072* – 15,506*/15,506* = -. 1570 = -15. 7%.(Weygandt, Kimmel, & Kieso, 2008)The total assets that we previously stated above can be used with other items on the company’s balance sheet. For example, the cost of sales for Pepsi in 2004 was $12,674* which gives the ratio percentage of 45. 3% in their total assets. In 2005, the cost of sales for Pepsi was $14,167*, which gives the ratio percentage of 44. 7% in their total assets. For Coke their cost of sales in 2004 was $7,674*, which yields the ratio percentage of 24. 4% in their total assets, and in 2005 their cost of sales was $8,195*. This gives us the ratio percentage of 27.8% in their total assets.Over the two years (20 04 and 2005) Pepsi’s cost of sales sold differed by a small amount of . 5%, Coke on the other hand an increase of 3. 4% in the same two year time frame. When looking at this information an increase in items sold does not always reveal a positive analysis, because this figure does not go far enough into detail as to whether the increase given is a positive measure. Net income will be the next item to be discussed for the two companies. In 2004, Pepsi had a net income of $4,212*; this gives us a ratio percentage of 15.1% of their total assets. In 2005, Pepsi’s net income was $4,078*.This shows that the ratio percentage of 13. 2% is Pepsi’s total assets for 2004. So between 2004 and 2005 there is a decrease in their net income of 1. 9%. Coke had a net income of $4,847* in 2004, and a net income of $4,872* in 2005. This gives a ratio percentage of 15. 4% of their total assets in 2004, and a ratio percentage of 16. 6% in 2005. Coke unlike Pepsi has an increase of 1. 2% over these two years. Now we will discuss the current liabilities of each company for 2004 and 2005.In 2004 Pepsi’s current liabilities totaled $6,752*, which is the ratio which is the ratio percentage of 24. 1%. For 2005 their current liabilities was $9,406*, which gives the ratio percentage of 29. 9%. This shows that there was a 2% increase in Pepsi’s assets. When looking at Coke their current liabilities for 2004 were $11,133* this gives us the ratio percentage of 35. 4%, and for 2005 their current liabilities was $9,836*. This shows a ratio percentage of 33. 4%. This information reveals to us that there was a 1% decrease in Coke’s liabilities from 2004 and 2005.Looking at both companies total liabilities continues to tell us even more information about their financial status. In 2004 Pepsi’s total liability was $14,464*, which is a ratio percentage of 51. 7%. While their total liabilities in 2005 were $17,476*, so the ratio percentage is 55. 1%. Th is reveals their 3. 4% increase in their total liabilities for 2004 and 2005. Coke on the other hand had a 4. 9% decrease in total liabilities within these two years. Their total liabilities in 2004 were $15,506* with a ratio percentage 49. 3%, and for 2005 their total liabilities were $13,072* with a ratio percentage of 44.4%.After reviewing all the information for both Pepsi and Coke we can conclude that both companies experienced lower net profits for the year of 2005 then in 2004. I think that both companies should look into fixing their operation so that they can reduce this expense, once this is done they can increase their profit margins. This will help to get rid of reductions in their profits that have seemed to be nonstop. Since Pepsi had a 5. 8% increase in liabilities and they only had a 2% increase in their assets, the increase in debt did not help the company.Pepsi would better benefit if they looked into finding strategies that would help in the reduction of their tot al current liabilities. At this time they should also not take on any new debts, instead they should work harder at increasing their total current assets. Coke on the other hand decreased their total current assets by 4. 3% in these two years. I think that Coke would be better off if they looked into increasing their total current assets also. One way to do this would be to increase their net profits which would then affect their assets.Coca-Cola and Pepsi have been around for a very long time, and together both companies have helped to take the beverage industry to the next level. Both being global companies, and selling products in over 100 countries, and producing many products that appeal to all kinds of people, they have continued to grow. Taking a look at each company’s vertical and horizontal analysis we were able to see the financial status of both companies. Though both of these companies are profitable, the analysis showed in more detail how different these companie s were in 2004 and 2005.

Placing criminals in prison benefits everyone

In early times, prisons served an entirely different purpose from the one it does today.   While it was basically still for the enforcement of the law, it was used as a holding area for people accused of crimes and in the process of trial, and for those accused of lesser crimes as non-payment of debts.   Back then, the only two penalties for crimes were death and banishment.Over the years, imprisonment for crimes has considerably changed.   The cause for imprisonment and the conditions of prisons have changed depending on the norms and capability of societies.   However, there still stands one common reason for imprisonment of persons convicted of crimes and that is basically to keep them away from society.   It is for the purpose of keeping the public safe from criminal elements such as them and to prevent them from committing crimes again.There are four major social benefits of incarceration that must be considered in measuring the cost effectiveness of imprisonment:   retribution, deterrence, rehabilitation or incapacitation.   (Catherine Bucci, 2005).Society believes that offenders must be penalized.   This belief is as old as time.   The difference is the penalties imposed on crimes, which are markedly different from society to society, from era to era.   Serving time in prison is the convicts’ retribution for the crime they committed. Putting criminals behind bars serves to warn others of similar fate and hopefully prevent them from committing crimes also.   Imprisonment of convicts is a deterrent to potential criminals.   While serving time in prison, the convict may receive intervention to curb criminal mentality.   They are made to do activities that will take their minds off from their negative side and bring out the positive in them.   While in prison the criminal is not able to commit crime under the watch of law enforcement agents.   All these ultimately benefits society as they all focus on the control and prev ention of crime.There are four morally justified purposes for punishment.   (Ryan Kummamer, 2007).To Protect Society.   Imprisonment will keep the offender away from the public.   This is to ensure that the public will be safe and protected from further threats from criminals.  Ã‚   Society is assured that the criminal is under police custody and could do no harm again.   If the criminals are allowed to roam the streets unchecked and uncontrolled they pose a great threat to the peace and order of the community.To Reform the Offender.   Prisons are not just penitentiaries but also reformatory institutions.   While serving time, convicts are provided with opportunities that will help them to be contributing and productive members of society when they are released from prison.   These opportunities are made available to them thru skills training and rehabilitation and therapy sessions.   If prison changed the offenders, it will a better and welcomed change.As a Deterr ent to Potential Criminals.   The threat of imprisonment and serving long prison term should serve as a strong warning to potential criminals.   The threat which brings fear deters persons from committing crimes that would surely send them to jail.   Studies even show that a prison term is more feared than the death penalty.   This reinforces the assumption that imprisonment is an effective deterrent for potential offenders to keep away from committing crimes.Penalty and Pay Back.   Justice calls for penalty to be imposed for the commission of crime.   An offender commits a crime for which society wants him to pay.   The penalty of imprisonment serves as the punishment.   Imprisonment brings back order, paying back of what was taken away or restoration to the proper order and condition of a community before the incident of crime.   When the offender is put behind bars, a sense of peace once more prevails in the community that once was shaken by the crime.All four r easons justified the means to an end.   Imprisonment will have served its purpose if in the end, a reformed convict integrates to mainstream society and does not turn into a recidivist.There are several basic theories regarding criminal justice and its relation to individual rights and social control; Restorative Justice, Retributive Justice, and Transformative Justice.   (Raymond E. Foster, 2006, 2007).Imprisonment is likewise justified if the ends of justice were met and served.Restoration.   Justice calls for the restoration of what has been taken away from society because of the crime committed.   At times there were chaos, anger, disruption from normalcy and confusion.   When a criminal is confined in prison, he is taken away from the community.   This becomes the time for the community to pick up the pieces to start over.   The condition of the community before the incidence of the crime is brought back.Retribution.   The offender suffers what the victims had i n essence suffered as well.   Since time in memorial, every part in history made offenders pay up for the crimes against persons, society and humanity.   This age is no different, so that people would realize that crime definitely pays.Transformation.   Everybody deserves second chances, including convicts serving prison terms.   Their confinement in penal institutions must bring something good and purposeful.   Convicts are given the means to reform within the walls of prison.   When they are released they are hoped to become changed from the criminal that was committed to the facility to a reformed person who would re-join society.Today, unlike in the 50’s when families provide the backbone of society, many factors like broken homes cause the high incidence of crimes.   Without strong societal support and an equally effective criminal justice system crimes would be hard to control.   Given all the avenues to pursue criminal justice, deterrence must still be the first measure sought.   Deterrence from the commission of crimes is effective to fight crime.   If there is a big threat to criminals like fear of being incarcerated, that would be deterrence enough to prevent further commission of crimes.The recorded low crime rate in the 80’s up to the 90’s has been due mainly to the high possibility of   prison sentence and increased prison time for serious offenses.   Legislation to these ends had a big impact on the downward trend of crime rate.   Laws raised the odds of imprisonment and made crimes unattractive to would-be criminals.Imprisonment is a more acceptable option to a society that frowns upon capital punishment.   Church groups, civil society and human rights advocates are all against the death penalty.   In many other countries, they deplore the conditions of jails as unfit for humans giving due concern over the rights of accused.   These groups tend to see   the other end of the scales of justice .   However, prison conditions and intervention approach done and extended to convicts serving time make imprisonment the just alternative to capital punishment.Somehow justice must be carried out in a situation where a crime has been committed.   The scales of justice must be equally in favor of the perpetrator of the crime and the victim, and society in general.Imprisonment satisfies all ends of justice.  Ã‚  Ã‚   The convict must pay for the crime committed against persons and society.   Society in turn demands that justice be served thru commensurate penalty.   As penalty for a crime committed, retribution is met.   A compassionate society could find it to forgive a convict who has served time in prison for a crime committed.   Giving second chances to convicts, reformation is satisfied.  Ã‚  Ã‚   Separating the convict from society until he has repent, done time and is deemed ready to re-join society.   Public protection is assured.  Ã‚   Imprisonment scares people away from crime, then crime prevention is guaranteed.Sources:Bucci, Catherine.   (09 Jan 2005).   Rising Sanctions for Repeat Offender.Retrieved 17 Jan 2007, from  http://www.ecoon.unconn.edu/Bucci_internshippaperexample.docCrime Fighters:   Justice.   (16 Jan 2006).   Retrieved 17 Jan 2007, from  http://www.bbc.co.uk/crime/fighters/prisonservice.shtmlPrison Reform. (13 Jan 2007).   Retrieved 17 Jan 2007, fromhttp://www.en.wikipedia.org/wiki/Prison_reformCrime and Punishment in Americ:1999.   NCPA Policy Report No. 229.   (Oct 1999)Retrieved 17 Jan 2007, fromhttp://www.ncpa.org/studies/s229/s229.htmlStrategic Goal Six:   Protect American Society by Providing for the Safe, Secure & HumaneConfinement of Persons in Federal Custody.   Retrieved 17 Jan 2007, fromhttp://www.usdoj.gov/ag/annualreports/pr2001/Section06.htmlKummamer, Ryan.   (2007).   On Capital Punishment.   Retrieved 17 Jan 2007, from  http://www.newcitizenship.net/2006/12/on-capital -punishment.htmlFoster, Raymond E.   (2006-2007).   Criminal Justice.   Retrieved 17 Jan 2007, fromhttp://www.hitechcj.com/criminal-justice-degree-online/ Placing criminals in prison benefits everyone In early times, prisons served an entirely different purpose from the one it does today.   While it was basically still for the enforcement of the law, it was used as a holding area for people accused of crimes and in the process of trial, and for those accused of lesser crimes as non-payment of debts.   Back then, the only two penalties for crimes were death and banishment.Over the years, imprisonment for crimes has considerably changed.   The cause for imprisonment and the conditions of prisons have changed depending on the norms and capability of societies.   However, there still stands one common reason for imprisonment of persons convicted of crimes and that is basically to keep them away from society.   It is for the purpose of keeping the public safe from criminal elements such as them and to prevent them from committing crimes again.There are four major social benefits of incarceration that must be considered in measuring the cost effectiveness of imprisonment:   retribution, deterrence, rehabilitation or incapacitation.   (Catherine Bucci, 2005).Society believes that offenders must be penalized.   This belief is as old as time.   The difference is the penalties imposed on crimes, which are markedly different from society to society, from era to era.   Serving time in prison is the convicts’ retribution for the crime they committed. Putting criminals behind bars serves to warn others of similar fate and hopefully prevent them from committing crimes also.   Imprisonment of convicts is a deterrent to potential criminals.   While serving time in prison, the convict may receive intervention to curb criminal mentality.   They are made to do activities that will take their minds off from their negative side and bring out the positive in them.   While in prison the criminal is not able to commit crime under the watch of law enforcement agents.   All these ultimately benefits society as they all focus on the control and prev ention of crime.There are four morally justified purposes for punishment.   (Ryan Kummamer, 2007).To Protect Society.   Imprisonment will keep the offender away from the public.   This is to ensure that the public will be safe and protected from further threats from criminals.  Ã‚   Society is assured that the criminal is under police custody and could do no harm again.   If the criminals are allowed to roam the streets unchecked and uncontrolled they pose a great threat to the peace and order of the community.To Reform the Offender.   Prisons are not just penitentiaries but also reformatory institutions.   While serving time, convicts are provided with opportunities that will help them to be contributing and productive members of society when they are released from prison.   These opportunities are made available to them thru skills training and rehabilitation and therapy sessions.   If prison changed the offenders, it will a better and welcomed change.As a Deterr ent to Potential Criminals.   The threat of imprisonment and serving long prison term should serve as a strong warning to potential criminals.   The threat which brings fear deters persons from committing crimes that would surely send them to jail.   Studies even show that a prison term is more feared than the death penalty.   This reinforces the assumption that imprisonment is an effective deterrent for potential offenders to keep away from committing crimes.Penalty and Pay Back.   Justice calls for penalty to be imposed for the commission of crime.   An offender commits a crime for which society wants him to pay.   The penalty of imprisonment serves as the punishment.   Imprisonment brings back order, paying back of what was taken away or restoration to the proper order and condition of a community before the incident of crime.   When the offender is put behind bars, a sense of peace once more prevails in the community that once was shaken by the crime.All four r easons justified the means to an end.   Imprisonment will have served its purpose if in the end, a reformed convict integrates to mainstream society and does not turn into a recidivist.There are several basic theories regarding criminal justice and its relation to individual rights and social control; Restorative Justice, Retributive Justice, and Transformative Justice.   (Raymond E. Foster, 2006, 2007).Imprisonment is likewise justified if the ends of justice were met and served.Restoration.   Justice calls for the restoration of what has been taken away from society because of the crime committed.   At times there were chaos, anger, disruption from normalcy and confusion.   When a criminal is confined in prison, he is taken away from the community.   This becomes the time for the community to pick up the pieces to start over.   The condition of the community before the incidence of the crime is brought back.Retribution.   The offender suffers what the victims had i n essence suffered as well.   Since time in memorial, every part in history made offenders pay up for the crimes against persons, society and humanity.   This age is no different, so that people would realize that crime definitely pays.Transformation.   Everybody deserves second chances, including convicts serving prison terms.   Their confinement in penal institutions must bring something good and purposeful.   Convicts are given the means to reform within the walls of prison.   When they are released they are hoped to become changed from the criminal that was committed to the facility to a reformed person who would re-join society.Today, unlike in the 50’s when families provide the backbone of society, many factors like broken homes cause the high incidence of crimes.   Without strong societal support and an equally effective criminal justice system crimes would be hard to control.   Given all the avenues to pursue criminal justice, deterrence must still be the first measure sought.   Deterrence from the commission of crimes is effective to fight crime.   If there is a big threat to criminals like fear of being incarcerated, that would be deterrence enough to prevent further commission of crimes.The recorded low crime rate in the 80’s up to the 90’s has been due mainly to the high possibility of   prison sentence and increased prison time for serious offenses.   Legislation to these ends had a big impact on the downward trend of crime rate.   Laws raised the odds of imprisonment and made crimes unattractive to would-be criminals.Imprisonment is a more acceptable option to a society that frowns upon capital punishment.   Church groups, civil society and human rights advocates are all against the death penalty.   In many other countries, they deplore the conditions of jails as unfit for humans giving due concern over the rights of accused.   These groups tend to see   the other end of the scales of justice .   However, prison conditions and intervention approach done and extended to convicts serving time make imprisonment the just alternative to capital punishment.Somehow justice must be carried out in a situation where a crime has been committed.   The scales of justice must be equally in favor of the perpetrator of the crime and the victim, and society in general.Imprisonment satisfies all ends of justice.  Ã‚  Ã‚   The convict must pay for the crime committed against persons and society.   Society in turn demands that justice be served thru commensurate penalty.   As penalty for a crime committed, retribution is met.   A compassionate society could find it to forgive a convict who has served time in prison for a crime committed.   Giving second chances to convicts, reformation is satisfied.  Ã‚  Ã‚   Separating the convict from society until he has repent, done time and is deemed ready to re-join society.   Public protection is assured.  Ã‚   Imprisonment scares people away from crime, then crime prevention is guaranteed.Sources:Bucci, Catherine.   (09 Jan 2005).   Rising Sanctions for Repeat Offender.Retrieved 17 Jan 2007, fromhttp://www.ecoon.unconn.edu/Bucci_internshippaperexample.docCrime Fighters:   Justice.   (16 Jan 2006).   Retrieved 17 Jan 2007, fromhttp://www.bbc.co.uk/crime/fighters/prisonservice.shtmlPrison Reform. (13 Jan 2007).   Retrieved 17 Jan 2007, fromhttp://www.en.wikipedia.org/wiki/Prison_reformCrime and Punishment in Americ:1999.   NCPA Policy Report No. 229.   (Oct 1999)Retrieved 17 Jan 2007, fromhttp://www.ncpa.org/studies/s229/s229.htmlStrategic Goal Six:   Protect American Society by Providing for the Safe, Secure & HumaneConfinement of Persons in Federal Custody.   Retrieved 17 Jan 2007, fromhttp://www.usdoj.gov/ag/annualreports/pr2001/Section06.htmlKummamer, Ryan.   (2007).   On Capital Punishment.   Retrieved 17 Jan 2007, fromhttp://www.newcitizenship.net/2006/12/on-capital-punishment. htmlFoster, Raymond E.   (2006-2007).   Criminal Justice.   Retrieved 17 Jan 2007, fromhttp://www.hitechcj.com/criminal-justice-degree-online/

Athletic Injuries essays

Athletic Injuries essays There are many psychosocial factors that contribute to the occurrence and severity of athletic injuries. Many studies have found that there is a relationship between the occurrence and severity of athletic injuries and stress. Stress affects everyone and it is because of this we need to be properly educated about it. It is the bodys nonspecific response to any demand (Williams, 1996). Stress is composed of many factors and is often described as any feelings of nervousness or anxiety. It has been established that there is a direct positive relationship between stress and the severity and occurrence of athletic injuries (Hanson, McCullagh Despite proper rehabilitation, many athletes are not psychologically equipped to cope with the impact of an athletic injury (Larson, Zaichkowsky, & Starkey, 1996). Advances in sports medicine have allowed remarkable physical recoveries, however, many members of the medical community are urging injured athletes to have the psychological aspects of their injuries treated as well. Initially, sport psychology was used as a catalyst to enhance athletic performance. There is a growing awareness of specific psychological risk factors that are associated with athletic performance. More frequently mental health professionals are needed to assist an athlete adjust to life after an athletic injury. The psychological im...

Cynognathus Facts and Figures

Cynognathus Facts and Figures Name: Cynognathus (Greek for dog jaw); pronounced sigh-NOG-nah-thus Habitat: Woodlands of South America, South Africa, and Antarctica Historical Period : Middle Triassic (245-230 million years ago) Size and Weight: About three feet long and 10-15 pounds Diet: Meat Distinguishing Characteristics: Dog-like appearance; possible hair and warm-blooded metabolism About Cynognathus One of the most fascinating of all prehistoric creatures, Cynognathus may have been the most mammalian of all the so-called mammal-like reptiles (technically known as therapsids) of the middle  Triassic period. Technically classified as a cynodont, or dog-toothed, therapsid, Cynognathus was a fast, fierce predator, much like a smaller, sleeker version of a modern wolf. Clearly it thrived in its evolutionary niche, since its remains have been discovered on no less than three continents, Africa, South America and Antarctica (which were all part of the giant landmass Pangea during the early Mesozoic Era). Given its wide distribution, you may be surprised to learn that the genus Cynognathus includes only one valid species, C. crateronotus, named by the English paleontologist Harry Seeley in 1895. However, in the century since its discovery, this therapsid has been known by no less than eight different genus names: besides Cynognathus, paleontologists have also referred to Cistecynodon, Cynidiognathus, Cynogomphius, Lycaenognathus, Lycochampsa, Nythosaurus and Karoomys! Further complicating matters (or simplifying them, depending on your perspective), Cynognathus is the only identified member of its taxonomic family, the cynognathidae. The most interesting thing about Cynognathus is that it possessed many features normally associated with the first prehistoric mammals (which evolved from therapsids tens of millions of years later, during the late Triassic period). Paleontologists believe Cynognathus sported a thick coat of hair and may have given birth to live young (rather than laying eggs, like most reptiles); we know for a fact that it possessed a very mammal-like diaphragm, which enabled it to breathe more efficiently. Most startlingly, evidence points to Cynognathus having a warm-blooded, mammalian metabolism, quite unlike most of the cold-blooded reptiles of its day.

Customer recruitment and retention Essay Example | Topics and Well Written Essays - 500 words

Customer recruitment and retention - Essay Example Apart from this, the existing customers should also be paid regular attention, so that they remain loyal to not only iPad but to Apple Inc. 1) The main motive of Apple Inc. is to create products through innovation. Apple focuses on the emotions of its customers. The brand tries to show passion, hopes, aspirations and dreams through their products. Apple has created a unique position for itself in the market for its excellent designs. So it can be said that Apple Inc. was popular even before the launch of iPad. 2) The product offered a good battery life. A good battery life is very important for people from business class as they have can use it while travelling. It is small, light weight and easy to handle. IT also comes with a warranty from Apple Inc. Apart from this; the customers also view iPad as a high quality niche product. So an Apple IPad would be received by the customers as a status symbol (Apple Inc., 2012). 4) IPad has received the first mover advantage because the tablet concept was new at the time, when iPad was launched. Moreover, the product is eco-friendly and made from recyclable materials. It would attract more buyers, especially who are environment conscious. 5) Newer and more advanced version of iPad has been launched to offer better technology to the customers. IPad now has a retina display, with higher resolution. It is the only tablet which will offer 1080 HD resolution. So it can be said that Apple iPad would offer much better display than its previous version ((McWhinnie, 2012). 1) In order to retain customers for iPad, Apple Inc has to first remove certain limitations in the product. The iPad is not having any camera and two applications cannot be run simultaneously. These are few functions that the competitors are offering and Apple has to improvise the iPad accordingly. 2) The people using the iPads should be offered free versions of newly launched applications like